My brand crush

Brett Favre was an exceptional quarterback. Gun-slinging the ball into Antonio Freeman’s hands, he played with guts and relied on gut instincts.

Theory of brand motivation

In 1943, Abraham Maslow proposed a psychological theory known to us as the “Hierarchy of Needs.” For years, this pyramid-shaped model

Know when to hold ’em

Here’s an age-old question: How long should I run my ad campaign? Before we dare answer that one, we’ve got some questions for YOU.

Destination: Tapping into desire

Much of what we do in advertising is based on desire. And when it comes to selling a destination, it’s all desire. Not “like,” “hope” or “want,”

The fundamentals of whiskey

At Boelter + Lincoln, we appreciate the time-honored, lovingly-crafted distillation process of what many call the “water of life.”

RIP, Homer Simpson

Here at Boelter + Lincoln, we have an organic expertise of “Mom.” So many of our clients have been targeting moms for so long,

Road Trip Day 5: Home

Travel serves dual benefits: It expands your perspective, it reveals truths about yourself and it reboots the routine of your everyday.

Road Trip Day 4: Shivering

Okay, you’ve been on a car trip. You drive to Indianapolis or Columbus or wherever and when you get out of the car to fill up,

Road Trip Day 3: Memphis

Being of the north, we simply don’t experience flooding on the scale that many in the south do. Most of the time we just watch it on CNN.

Road Trip Day 2: Ambassadors

This morning presented us with another beautiful day. After an excellent stay at the Opryland Hotel we were off for lunch in Tupelo.

Road Trip Day 1: 10 Truths

In the words of Billy Corgan, “Today is the greatest day I’ve ever known.” Yes, a little over the top – considering the births of my children,

Trust Agent: Anthony Bourdain

A year ago, Boelter + Lincoln brought Chris Brogan, social media guru and the co-author of Trust Agents, to Milwaukee for a great event.

Not so extreme makeover

I love home renovation, however, I can’t watch those “extreme” home shows where Ty Pennington transforms someone’s meager digs

Decoding the alpha product

When you’ve got a runny nose, you probably think of Kleenex. When I say “cola,” most people would come back with Coke. And crayons?

How to have sex with a hippo

The constant charge of any ad agency is getting new clients. That’s if the goal of the agency is not to go belly-up. The overly used metaphor of a shark

What happened in Vegas

Just got back from a trip to Vegas with Janet. We get married (well, renew our vows) in a different state each year — and it was Nevada’s turn.

I smell something big

I had the pleasure recently to attend a function at a nearby country club. In fine style, we wished well a fellow ad man on the doorstep

Birth of the cool

Okay, I usually write about advertising, branding and design. But, I want to take a moment and talk about ‘cool’ people —

Who would buy you?

It’s 6 p.m. and I’m driving home. And thanks to a Marquette detour, I end up in front of the Greyhound Bus Station.

This truck make me look phat?

Ok. In my recent television watchings from the comfort my sittin’ chair, I noticed a similar theme running through American truck commercials.