Angelic Bakehouse

Brand Development, Brand Expression

Angelic came to us for some down-to-Earth hard work, enthusiasm, and branding know how. We jumped in and guided them through our branding process. They were wondering all over the place on a brand level and didn’t really know how to express what was happening organically.

And now they have clear, strong direction. Not a meeting goes by without mentioning “Angelic Alex,” the Core User we developed as a creative persona. They are spreading their wings now and know precisely who they are. We produced a brand anthem video, tons of gear and are in the middle of redesigning packaging.



Core ID
What’s the point of sacrifice?

Brand Promise
Bread without compromise.

Brand Essence