Angelic Bakehouse

Brand Development, Brand Expression

Angelic came to us for some down-to-Earth hard work, enthusiasm, and branding know how. We jumped in and guided them through our branding process. They were wondering all over the place on a brand level and didn’t really know how to express what was happening organically.

And now they have clear, strong direction. Not a meeting goes by without mentioning “Angelic Alex,” the Core User we developed as a creative persona. They are spreading their wings now and know precisely who they are. We produced a brand anthem video, tons of gear and are in the middle of redesigning packaging.

 

Archetype
Hero

Core ID
What’s the point of sacrifice?

Brand Promise
Bread without compromise.

Brand Essence
Confidence