Milwaukee Journal Sentinel
The local paper is, of course, having problems. Remaining relevant and vital has become a battle to the death. They came to us for help maintaining relevancy. One of the weapons they had in their quiver was amazing photographs.
We poured through their collection (1,000s) and pulled a handful of pure gems. We attempted to connect those beautiful images to the paper, and the paper to the people of Milwaukee. We developed these ads.