The Water Council
Milwaukee has taken giant steps to lead the world in water technology. Bringing together educators, industry and leaders in water tech, The Water Council is making strides to improve our world. They came to us for some identification. We did our fair share of brand insight and writing to get to the soul of what the Council is about.
The mark I designed represents the different facets of the global organization. The color and waves, of course, represent water. Together, they create a capital “M,” for Milwaukee (at the time of design, it was called The Milwaukee Water Council). But, you can simply flip it upside-down and it’s a “W.” Boom.