Ministry Health Care
Brand Expression, Advertising
Ministry Health Care is a collection of hospitals and clinics in Central & Northern Wisconsin. However, many people were unaware of the system as a whole. They were also completely unaware who they were emotionally. Ministry is committed to a patient-centered philosophy and we expressed that brand by taking full advantage of patient stories.
We crafted the tagline, “Knowing you better, means treating you better,” and began to shoot television, design print, outdoor and interactive, and let people know exactly who they are.