WEAC

Brand Development, Advertising

The teacher’s union has been under fire here in Wisconsin. They came to us for help with their image. They first needed to know who they were on an emotional level. I held a brand workshop in their offices and nailed down their infrastructure.

Fundamentally, we needed to connect school kids to their teacher, and their teacher to the union. We shot TV, designed and placed print, and designed internal materials as well. We highlighted a single teacher for each. We were able to fit a great deal of information into a small space. Garth Cramer wrote copy and Andrew Kazlauskas & crew shot television. John Sibilski shot the print.

Archetype
Hero

Core ID
Improving members’ lives through collective strength.

Brand Promise
WEAC unites educators for strong schools and communities through Wisconsin.

Brand Essence
Support