Wilderness Resort

Brand Focus, Advertising

The Wilderness Resort is fantastic. However, a brand confusion existed between the large waterpark resorts in Wisconsin Dells. We took them through a brand workshop and got to the heart and soul of the Wilderness: Family. The approach we developed was like nobody else. It was touching, together, and tender.

It’s not all about extreme rides and wild fun. Sure, that’s a part of it, but what’s most important are memories, childhood, and celebrating the universal idea of togetherness. We created TV, print, outdoor, and a brand anthem video.

Archetype
Innocent

Core ID
Family first.

Brand Promise
America’s largest waterpark resort made just for you.

Brand Essence
Family