Michael Stodola

After 26 years of ad agency experience, I jumped ship and decided to sell beer. Lots of beer. I am the brand manager of the number one craft beer in Milwaukee, Lakefront Brewery. I love my job. I mean, I fricking love my job. But I also love branding, my process and I’m available to assist any non-competing organization find their way. I’m flexible, economical and passionate about people and organizations properly expressing themselves. Cheers.

Related Skills
•  Strategic thinking
•  Excellent management skills
•  Brand expert
•  Deadline driven
•  Results driven
•  Just plain driven
•  Excellent writer
•  Solid communication skills
•  Microsoft Office Suite
•  Adobe Creative Suite

Professional Experience

Lakefront Brewery
Brand Manager   2016 – present

My responsibilities include:
•  Appropriate brand expression across all communications.
•  Beer and brand conception, development and follow-thru.
•  Package design, coordination and production.
•  Managing all advertising, pr, brand promotion and partnerships.
•  Experiential marketing of our Beer Hall and Brewery Tours.
•  Social media management across all channels.

Boelter + Lincoln
Partner + Director of Strategy   2015 – 2016
Partner + Creative Director   2006 – 2015
Associate Creative Director   2000 – 2006

My responsibilities included:
•  Conducting, managing and overseeing research efforts.
•  Managing a staff of designers, writers, interactive and production staff.
•  Approving and/or creating strategic directions for any number of client/brand projects.
•  Creating effective and original B to C ads, including broadcast, outdoor, print and digital.
•  Developing and implementing a proprietary branding process for the agency.
•  Conducting branding seminars and developing a number of brands for clients.
•  Envisioning and implementing direction on behalf of the agency.
•  Growing the agency through new business and expanding current client business.

Brand experience:
Wisconsin Tourism, Angelic Bakehouse, Harley-Davidson Museum, Milwaukee Mile,
North Shore Bank, Wisconsin Public Radio, Ministry Healthcare, Carroll University,
Wisconsin Dells VCB, Lakefront Brewery, Gorilly Goods, Door County Visitor Bureau,
Milwaukee Art Museum, Wilderness Resort, Noah’s Ark Waterpark, Advanced Pain
Management, Door Peninsula Winery.

Core Creative
Senior Art Director   1999 – 2000

My responsibilities included:
•  Managing creative output on behalf of several clients.
•  Creating effective and original B to B ads and collateral material.
•  Managing strategic direction of client business.

Brand Experience:
US Filter, Verizon, Aurora Healthcare.

Associate Creative Director   1997 – 1999

My responsibilities included:
•  Managing a staff of writers and art directors.
•  Creating effective and original B to C ads, including broadcast, print and outdoor.
•  Overseeing strategic development and implementation.

Brand Experience:
Tenet Healthcare, Iowa Health System, Cousin’s Subs.

Bozell Worldwide
Art Director, Creative Group Leader   1993 – 1997

My reponsibilities included:
•  Creating effective and original B to C and B to B advertising.
•  Managing a small staff of creatives on a client’s business.
•  Strategic development.

Brand Experience:
Nebraska Lottery, Mutual of Omaha, First National Bank of Omaha, Inacom,
Wagner Brakes, Moog Automotive, Gates Belts and Hoses, American Tool Companies,
ACI Corporation, Omaha Economic Development.

Drake & Associates
Creative Punk   1991 – 1992

My responsibilities included:
•  Creating effective and original B to C advertising.
•  Hustling work and new business.

Brand Experience:
Borshiem’s Fine Jewelry, Little King Restaurants, McDonald’s Restaurants.

Bozell Worldwide
Creative Intern   1990 – 1991

My reponsibilities included:
•  Writing and designing effective and original advertising.
•  Generating conceptual and tactical directions.

Brand Experience:
Henry Doorly Zoo, Nebraska Lottery, First National Bank of Omaha.


University of Nebraska at Lincoln
Bachelor of Journalism in Advertising 1991
Minors: Psychology, Fine Arts: Acting


Several awards for creativity including:
•  ADDYs Best of Show, 1992, 1996 & 2012
•  Several Adworkers Nuts
•  Clio Short List 1999
•  AIGA Design Awards
•  Excellent results for clients
•  Two fantastic kids


Custom furniture & art creation [milwaukeemodern.com],
motorcycles, bicycling, Formula One racing, craft beer,
Nebraska football, cooking, my kids, my wife, our Weimaraner,
rehabing our old house, and smokey, single malt Scotch.